LAOLA1 joins OneFootball Channels for worldwide distribution
ADMIRAL 2. Liga matches now available on connected TVs through OneFootball TV.
Berlin, Germany and Vienna, Austria – July 31, 2026 – OneFootball and LAOLA1, Austria's biggest sports publisher, today announced a strategic distribution partnership that will make LAOLA1 available through OneFootball Channels from the start of the new football season.
At the centre of the collaboration is the domestic ADMIRAL 2. Liga, for which LAOLA1 has held the exclusive media rights for the past eight years and will continue to do so in the coming seasons.
For fans, the partnership means an even more flexible and convenient way to follow the “LigaZwa” across devices.
LAOLA1’s new subscription models range from individual match tickets and a flexible monthly subscription to a full-season pass priced at €49.99. Through the partnership with OneFootball, the season pass receives a major upgrade: Customers will now be able to watch every match of the season on their connected TV devices.
LAOLA1 will be available through the interactive channel store on OneFootball TV on mobile applications, tv.onefootball.com, and can also be downloaded as an application across major connected-TV platforms, including Amazon Fire TV, Apple TV, Google Chromecast, Samsung Tizen and LG webOS.
When purchased on LAOLA1’s website (www.laola1.at) , each season-pass holder will automatically receive a personal activation code and simple instructions for accessing LAOLA1 on OneFootball TV.
“We are fulfilling an important and entirely justified request from our community,” said Johannes Wiesmann, Head of Content & Product at LAOLA1. “As the digital home of the LigaZwa, our goal has always been to continuously improve the viewing experience, whether fans are following on a smartphone, laptop or smart TV. Through our partnership with OneFootball, we have achieved exactly that.”
LAOLA1’s live match coverage with German-language commentary and other product enhancements such as an individual multi-view conference experience, free highlights, in-match stories, and other editorial textual and video storytelling around the league, its clubs, and players will engage the OneFootball community on LAOLA1’s OneFootball channel.
“We are delighted to welcome LAOLA1 to OneFootball Channels,” said Yannick Ramcke, General Manager OTT at OneFootball. “This partnership will help increase the visibility and reach of the ADMIRAL 2. Liga through our interactive channel store across more than 75 countries, while adding connected-TV access for both the OneFootball community and LAOLA1’s direct customers.”
Going forward, LAOLA1 content will also be distributed outside of Austria through OneFootball TV. This will give Austrian football additional international visibility across one of the world’s leading digital football platforms.
In addition to video content, LAOLA1 will publish written coverage of the ADMIRAL Bundesliga, the ADMIRAL 2. Liga and Austria’s national teams through its dedicated channel on OneFootball.
“Our ambition is to make our digital content available wherever football fans choose to follow the game,” added Wiesmann. “Whether through social media or media platforms, we want to be present wherever our audience is. OneFootball is the ideal partner for that mission. Together, we are improving the experience for our existing users while making Austrian football visible to new audiences.”
Through the strategic partnership, LAOLA1 and OneFootball are taking another important step in their shared mission to make Austrian football more accessible, visible and engaging across digital platforms.
Fans can follow the LAOLA1 channel on OneFootball at:
tv.onefootball.com/creators/@laola1
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About OneFootball
Founded in 2008, OneFootball is a leading football media platform for a new generation of mobile-first football fans, with plans to become the football marketplace for content, products, and services of the future. It serves more than 200 million people monthly through its owned and operated platform and video distribution network, bringing fans closer to the game with breaking news, highlight clips, live streaming, and more.
OneFootball is backed by some of the biggest clubs and organizations in world football, including Real Madrid CF, FC Barcelona, Paris Saint-Germain, FC Bayern Munich, Borussia Dortmund, Manchester City FC, Chelsea FC, Arsenal, Liverpool FC, Juventus FC, the German Football Federation and MLS. The company partners with more than 200 clubs, leagues, federations, players, and broadcasters to deliver content across 194 markets.
About LAOLA1
LAOLA1 is Austria’s leading digital sports publisher, serving millions of sports fans with the latest sports news, live scores, results, live streams, highlight videos, and comprehensive coverage from across the world of sports for 25 years. Beyond its media business, LAOLA1 provides Sport Business Solutions & Innovation services to more than 300 brands and companies. Its B2B portfolio includes digital display and video advertising, branded content, social media services, content production, sponsorship activation, and strategic consulting.
Since 2016, LAOLA1 has been part of the globally operating Sportradar Group. Sportradar Group AG (NASDAQ: SRAD), founded in 2001, is a leading global sports technology company creating immersive experiences for sports fans and bettors. Positioned at the intersection of the sports, media, and betting industries, the company provides sports federations, news media, consumer platforms, and sports betting operators with a best-in-class range of solutions to help grow their businesses. Sportradar is trusted partner of organizations including the ATP, NBA, WNBA, NHL, MLB, MLS, PGA, UEFA, FIFA, CONMEBOL, AFC, and the Bundesliga, Sportradar covers more than one million events annually across all major sports. With deep industry expertise and long-standing partnerships, Sportradar is not only redefining the sports fan experience but also safeguarding sport through its Integrity Services division and its commitment to promoting integrity across the global sports ecosystem.
