OneFootball launches new direct-to-consumer streaming agreement with Inter TV
First-of-its-kind collaboration combines Inter’s premium club content with OneFootball’s OTT technology, distribution and marketing capabilities
Berlin, Germany and Milan, Italy – August 19, 2026 – OneFootball today announced a new strategic collaboration that will bring Inter TV to OneFootball TV and introduce a new direct-to-consumer streaming model designed to give football rights holders greater control over how they distribute, monetise and develop their content.
Available globally outside Italy, Japan and Saudi Arabia, Inter TV will offer fans year-round access to premium club programming for €2.99 per month through the OneFootball TV channel store.
The service will include:
Full match replays
Highlights
Magazine shows
Classic moments
Pre-match content
Press conferences
Further on- and off-the-pitch storytelling throughout the season
For fans, the partnership creates a new destination to experience Inter content directly across OneFootball’s app ecosystem. For OneFootball and Inter, however, the collaboration goes significantly further.
A new direct-to-consumer model for football rights holders
Inter becomes the first major club to leverage OneFootball Channels as a white-label OTT solution, combining a branded streaming proposition with OneFootball’s existing technology, global distribution and marketing infrastructure.
The model has been designed for clubs, leagues and federations looking to build or expand their own direct-to-consumer media businesses without the traditional time, cost and operational complexity associated with launching an independent OTT platform.
Through the partnership, Inter will benefit from a branded streaming environment that is jointly operated with OneFootball, while also gaining greater ownership of the relationship with its digital audience.
The proposition includes access to personally identifiable customer data, subject to applicable privacy requirements, as well as the opportunity for ongoing product co-development between OneFootball and participating rights holders.
This allows clubs to build direct relationships with supporters while maintaining greater flexibility around how their media rights and premium content are distributed in the future.
Bringing Inter closer to its international fanbase
The agreement gives Inter an additional digital touchpoint through which it can engage supporters outside Italy with a consistent stream of club-owned content throughout the year.
By combining Inter’s content and global brand with OneFootball’s football-specific distribution ecosystem, both companies aim to create a seamless experience for supporters who increasingly consume club content across multiple devices and formats.
The collaboration also reflects a broader shift in football media, as clubs increasingly explore ways to complement traditional rights distribution with owned direct-to-consumer propositions.
Rather than creating a standalone technical ecosystem from the ground up, the OneFootball model gives rights holders access to an existing OTT infrastructure while allowing them to retain their own identity, content strategy and customer relationships.
A first-mover collaboration with wider potential
Inter TV represents the first major club implementation of OneFootball’s new white-label proposition.
Unlike a traditional content licensing or distribution agreement, the model is designed around closer operational and product collaboration between OneFootball and the rights holder.
OneFootball provides the underlying streaming technology, transaction infrastructure, distribution and marketing capabilities, while the rights holder retains its branded consumer proposition and participates directly in the commercial relationship.
The partnership therefore establishes a blueprint that OneFootball intends to make available to additional clubs, leagues and federations looking to develop direct-to-consumer OTT offerings.
Inter TV is available for €2.99 per month globally outside Italy through the OneFootball TV channel store across OneFootball’s mobile applications and tv.onefootball.com.
Availability and pricing of OneFootball Channels may vary by region.
About OneFootball
Founded in 2008, OneFootball is a leading football media platform for a new generation of mobile-first football fans, with plans to become the football marketplace for the content, products and services of the future. It serves more than 200 million people monthly through its owned-and-operated platform and video distribution network, bringing fans closer to the game with breaking news, highlight clips, live streaming and more.
OneFootball is backed by some of the biggest clubs and organisations in world football, including Real Madrid CF, FC Barcelona, Paris Saint-Germain, FC Bayern Munich, Borussia Dortmund, Manchester City FC, Chelsea FC, Arsenal, Liverpool FC, Juventus FC, the German Football Association and MLS. The company partners with more than 200 clubs, leagues, federations, players and broadcasters to deliver content across 194 markets.
About Inter
Founded in 1908, FC Internazionale Milano - commonly known as Inter - is one of the most storied and successful football clubs in the world.
In its more than one-hundred-year history, FC Internazionale Milano has built a legacy of excellence, winning 37 domestic titles (20 Serie A titles, 9 Italian Cups and 8 Italian Super Cups) and 9 international trophies (3 UEFA Cups, 2 European Champion Clubs’ Cups, 1 UEFA Champions League, 2 Intercontinental Cups, and 1 FIFA Club World Cup).
Inter is one of only 9 clubs - and the only one in Italy - to have won all three major official competitions (UEFA Champions League, national league and Coppa Italia) in the same season, achieving this historic Treble in 2009–10. The Nerazzurri hold also the unique distinction of being the only Italian club to have always played in the top tier of the national league and the only one to have participated in every edition of Serie A Off the pitch, Inter is a global brand with over 600 million fans worldwide and more of 100 million followers across its 26 social media profiles
