OneFootball and Common goal announce partnership for women’s world cup 2027
OneFootball commits 2.7% of Women’s World Cup 2027-related advertising revenues to advance gender equity through football
OneFootball and Common Goal join forces ahead of the Women’s World Cup 2027 to turn the commercial growth of the women’s game into investment that helps raise the floor — strengthening the grassroots communities where opportunities for girls and women begin.
Berlin, 30 September 2026 — OneFootball and Common Goal today announced a new partnership aimed at driving positive social impact. As part of the collaboration, OneFootball will commit 2.7% of its Women’s World Cup 2027-related advertising revenues to Common Goal, embedding social impact directly into its commercial activities around the tournament. The partnership will also include content and event collaborations.
The FIFA Women’s World Cup 2027 will bring significant visibility, attention and commercial opportunity to the women’s game. But the pathways into football begin much earlier — on local pitches and within clubs and community organisations creating opportunities for girls and women every day. This collaboration is designed to connect the two, ensuring the growth of women’s football translates into greater opportunities for girls and women to play, stay, coach and lead at every level of the game.
Maurits Schön, COO of OneFootball, said:
“Women’s football represents one of the most exciting opportunities in our industry, and we believe its commercial growth and social impact can and should go hand in hand.
By committing 2.7% of our Women’s World Cup 2027-related advertising revenues to Common Goal, we are building on the 1% principle and raising our own ambition. We want to make it easy for brands investing in women’s football with OneFootball to become part of something bigger - accessing premium opportunities to reach fans while contributing to a broader purpose.”
The 2.7% commitment will support Common Goal’s work to advance gender equity through football, strengthening grassroots organisations and creating opportunities for girls and women. Beyond the financial contribution, the partnership will include content and event collaborations in the build-up to Brazil 2027, using OneFootball’s global platform to bring greater visibility to this work.
Mary Connor, CEO of Common Goal, said:
“Football only exists at scale because it exists in communities. Yet still today, in too many communities around the world, girls and women are pushed to the sidelines.
As investment in the women’s game accelerates, we need to make sure we are raising the floor as well as the ceiling — investing not only at the top of the game, but in the organisations, coaches, and communities that are working on the ground every day to create safe spaces for girls to play, learn, and thrive through football.”
The commitment builds on the 1% model pioneered by Common Goal, which for almost a decade has invited players, clubs, brands and other football industry stakeholders to pledge a share of their revenues to football for good. By committing 2.7%, OneFootball is building on that principle and raising its ambition around one of the defining opportunities for the future of the game.
The partnership also aims to provide a proof point for the wider industry. As brands, media platforms and commercial partners prepare for Brazil 2027, OneFootball and Common Goal want to encourage others to consider how their investment in the tournament can contribute to a legacy that reaches beyond it. The ambition is not for everyone to commit 2.7%, but for everyone to consider what their contribution can be.
About OneFootball
Founded in 2008, OneFootball is a leading football media platform for a new generation of mobile-first football fans, with plans to become the football marketplace for the content, products and services of the future. It serves more than 200 million people monthly through its owned-and-operated platform and video distribution network, bringing fans closer to the game with breaking news, highlight clips, live streaming and more.
OneFootball is backed by some of the biggest clubs and organisations in world football, including Real Madrid CF, FC Barcelona, Paris Saint-Germain, FC Bayern Munich, Borussia Dortmund, Manchester City FC, Chelsea FC, Arsenal, Liverpool FC, Juventus FC, the German Football Association and MLS. The company partners with more than 200 clubs, leagues, federations, players and broadcasters to deliver content across 194 markets.
About Common Goal
Common Goal is a global organisation working to connect, strengthen, and grow football’s power to drive positive change towards a more inclusive and equitable world.
Since 2002, Common Goal has pioneered the football for good movement by connecting community organisations, amplifying proven approaches, and mobilising collective action across and beyond the game.
Today, Common Goal brings together the biggest impact collective in football — a global community of more than 200 organisations across 118 countries, collectively creating opportunities for more than 2.2 million young people every year and reaching 11 million people globally. The movement also includes athletes, clubs, brands, institutions, and partners united by a shared vision: an even playing field where every young person can play, learn, and thrive.
