OneFootball and The Two Robbies Launch New Daily World Cup Show “The Two Robbies and Friends, Presented by Pepsi”
Berlin & New York, March 24, 2026 - OneFootball today announces a new original content partnership with The Two Robbies, launching a daily World Cup show, “The Two Robbies and Friends, Presented by Pepsi.”
Fronted by former Premier League footballers Robbie Earle and Robbie Mustoe, widely recognised as the leading voices of football in the United States following more than a decade hosting NBC’s Premier League coverage, the new series will deliver a fresh, culturally-led take on the world’s biggest sporting event.
Launching in the build-up to the UEFA Champions League Final and running daily throughout the FIFA World Cup 2026, the show will combine expert insight with a broader lens on the tournament, capturing not just the football, but the culture that surrounds it.
The series is developed in partnership with Box to Box Sports who are behind the show’s format and execution. Each 10–12 minute episode will explore the full World Cup experience, from fan culture and host cities to food, fashion, music and the moments that define the tournament beyond the pitch. Alongside the hosts, the series will feature a rotating cast of athletes, creators, celebrities and cultural voices.
A core part of the format is a global creator network embedded across host cities, contributing content, perspectives and local storytelling throughout the tournament. These creators will not only feature within the show, but will also produce their own versions of the content for their audiences, significantly expanding reach and engagement.
OneFootball will serve as the primary distribution partner, with episodes available across its global platform, partner network and YouTube. As part of this network, Yahoo Sports will provide significant reach in the United States, ensuring the show connects with a broad and highly engaged audience.
Pepsi will serve as Presenting Partner, helping to power the cultural storytelling of the series and bringing its connection to food, fans and matchday moments to life throughout the FIFA World Cup 2026.
In addition to distribution, OneFootball will lead marketing and audience development, working alongside partners to deliver a full 360-degree strategy spanning content, creator amplification and platform integrations. A dedicated World Cup content hub will also be launched within the OneFootball platform, providing fans with a central destination for the series and related tournament coverage.
“The Two Robbies and Friends, Presented by Pepsi” is designed to capture the cultural heartbeat of the FIFA World Cup 2026 — bringing fans closer to the stories, people and experiences that define the tournament, and reflecting how modern audiences engage with football today.
A premiere date for the series will be announced in the coming months.
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About OneFootball
Founded in 2008, OneFootball is a leading digital football media platform for a new generation of mobile-first football fans. It serves over 200 million people every month across its owned and operated platforms and global video distribution network, bringing fans closer to the game with breaking news, highlight clips, live streaming and more. OneFootball partners with more than 200 clubs, leagues, federations, players and broadcasters and distributes content in 194 markets worldwide through its app, web and a network of around 250 premium publisher partners.